Understanding & Designing Great Microcopy

Хорошая обзорная статья о принципах работы с интерфейсными микротекстами.

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«The best microcopy doesn’t sound like a computer-generated response. Quick little messages shouldn’t evoke frustration in the same vein of a PC load letter. Writing microcopy that relates to a user is as simple as treating them like humans. Write phrases and sentences that talk to the user as if they’re having a conversation with the interface».