Гид по письменному стилю от журнала The Economist

Полезен не только тем, кто пишет по-английски. Think what you want to say, then say it as simply as possible и другие важные принципы письма.

Цитируем:

«Readers are primarily interested in what you have to say. By the way in which you say it you may encourage them either to read on or to give up».