О преимуществах и возможностях контент-маркетинга и подробно о кейсе “Red Bull & Felix Baumgartner”.
Цитируем:
«Currently their YouTube channel has received over 600 million views putting them in the top 5 of sports producers on YouTube on the planet. What is the benefit provided by that level of product awareness? Maybe hard to measure but I am sure they are selling more Red Bull».