The $300 Million Button

Поучительная история о том, как замена одного слова на кнопке и пара дополнительных фраз обеспечили девятизначный прирост прибыли за год.

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We were wrong about the first-time shoppers. They did mind registering. They resented having to register when they encountered the page. As one shopper told us, "I'm not here to enter into a relationship. I just want to buy something."