The $300 Million Button

Автор: Jared M. Spool
Язык: Английский

Поучительная история о том, как замена одного слова на кнопке и пара дополнительных фраз обеспечили девятизначный прирост прибыли за год.


We were wrong about the first-time shoppers. They did mind registering. They resented having to register when they encountered the page. As one shopper told us, "I'm not here to enter into a relationship. I just want to buy something."