7 Reasons New Products Fail

Автор: Pawel Grabowski
Для новичков
Язык: Английский

Короткий список того, что быстро убивает продукты.


After spending years researching and trialling the product, in 1970 AT&T finally launched the Picturephone. The company’s executives believed that a million units would be in use within 10 years of launch. They pulled it off market 3 years later due to a lack of consumer interest. Why did Picturephone failed?