How to choose the right UX metrics for your product

UX-исследователь из Google предлагает использовать систему «Цели— Сигналы — Метрики», чтобы понять, что же замерять для улучшения продукта.

Цитируем:

«Basic traffic metrics (like overall page views or number of unique users) are easy to track and give a good baseline on how your site is doing, but they are often not very useful for evaluating the impact of UX changes. This is because they are very general, and usually don’t relate directly to either the quality of the user experience or the goals of your project  —  it’s hard to make them actionable».