How to Measure Product Launch Success

Автор: Heather McCloskey
Язык: Английский

Как понять, успешно ли запустился продукт? Развернутое объяснение (спойлер: не так-то просто это понять!).


«No matter what your site is, there are actions you’re hoping visitors will take – from tweeting a link to your post to leaving a comment to buying a product or subscribing to an email list. Whatever those actions might be, you need to record the visits that make them through your analytics tool,” says Rand Fishkin, cofounder of Moz in an article on website launches, “Once action tracking is in place, you can segment traffic sources and visit paths by the actions that were taken and learn more about what predicts a visitor is going to be valuable».