How to Use Heatmaps to Fire Up Your UX

Тепловые карты — мощный инструмент, позволяющий отследить, как ведут себя юзеры (и выгодно распорядиться этими данными).

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«In 2010, Jakob Nielsen reported, “Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.” However, many studies have since undermined this theory, proving that content below the fold often outperforms content at the top».