Не все считают метод дорожных карт однозначно полезными. Марти Каган, автор книги «Inspired: How To Create Products Customers Love», рассуждает о том, чем его заменить.
«While there is increased recognition of the problems with roadmaps, many people have asked me to say more about the alternative. In this article, I’d like to try to tackle this. It is a big topic, and touches on issues beyond roadmaps such as product culture, empowerment and autonomy, and it usually takes me more than an hour to explain in person, but hopefully I can get those that are interested pointed in the right direction».