Why good storytelling helps you design great products

Почему сторителлинг в проектировании веб-продуктов дает хорошие результаты? Пять кратких аргументов.

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«I’ve observed that teams often like to walk through UI designs as they would a blueprint – showing where each element belongs on the plan. Each screen shows how the product might look in a different situation, but the screens are not connected in any way. The problem is that when designs are presented this way, you’re only building an understanding of how the product looks».