40 вопросов, которые необходимо задать себе, прежде чем начинать создание сообщества.
Цитируем:
«Too many online communities are launched without any clear direction or purpose. A failed online community can damage your brand so it's important you get this right. Don't be tempted to develop an online community just because everyone else is. Having no community is better than having a failed community».