How to Collect Customer Feedback Using Surveys

Большая обзорная статья о том, как собирать обратную связь с помощью опросов.
Плюсы, минусы, подводные камни.

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«Keep Surveys Short. Does it take more than 3 minutes to complete the survey? If so, tell me that up front, or make it worth my while… this survey better be really important to you, so I’d expect to hear about the results. You can always follow up».